Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into overall process. She’s lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience. When not talking UX, Amanda likes spoiling her pooch Bromer, eating Maine lobster, and organizing the Durham chapters of Ladies that UX and Tech Ladies. Follow Amanda on Twitter @MandaLaceyS.